The Full Story
About
Trinc clothing is based in Christchurch New Zealand and is focused on providing performance clothing for athletes of all abilities. All of our products are designed in New Zealand and we are fortunate enough to have a few items made in New Zealand supporting local business.
Trinc was born from a life long passion of cycling and for me it is a way not only to be involved in the sport I love but also to hopefully help people on their life's journey.
I hope your like our brand and what we represent.
Regards - John
Trinc :
The History of the name
The Trinc name is an amalgamation of my current business - Muscles inc and what was my friend Chris's business - Tri sport coaching.
Chris and I had created the name for a project we were working on, however Chris passed away in 2008 after losing his battle with depression.
Chris is part of the Trinc story and as such a percentage of all Trinc profits will be donated to the mental health foundation.
CHRIS McATEER
1972 - 2008
Chris was a best friend and he has been a huge inspiration in the vision of Trinc and what it represents.
Part of that is raising awareness of mental health issues using Morse code.
In honor of Chris who lost his battle with depression and for those who maybe struggling a percentage of our profits will be donated to the mental heath foundation of New Zealand.
![12036899_1030162950350598_6875545520556602513_n[1].jpg](https://static.wixstatic.com/media/36fdda_b4022b96b32b4ca08a7360e4072dad31~mv2.jpg/v1/fill/w_489,h_489,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/36fdda_b4022b96b32b4ca08a7360e4072dad31~mv2.jpg)
Life is an adventure and a journey.
Parts of Trinc are a reflection of my life and my journey.
The SOS range is born from a desire to help with change regarding mental health and is part of a story that resulted in the loss of a friend.
The Heritage range is a homage to a time when I was fortunate enough to work in Formula 1.
On this journey with Trinc you will see parts of my life, from my family (being pressed into modelling), my pets and the things i am passionate about.
I hope you like the products as they are born out of a life of endurance sport, a desire to provide a range of quality products and just maybe help achieve a little good in peoples lives.
Hugs - John.
JOHN ELLIS
FOUNDER / DIRECTOR
ALLY TAYLOR
BRAND AMBASSADOR
Ally Joined Trinc as a brand ambassador in 2023
Ally is a local Christchurch based athlete Trinc is proud to be part of her journey.
Ally has Qualified for the Ironman 70.3 World Championships in Taupo and we look forward to helping her achieve her goals.
Personally while watching her race in our product has been fantastic it has been the fact that when not racing she is happy to turn up at a local race and help marshal (even when in a moon boot).
This is partly why she is our brand ambassador as it is not always about performance
Duncan The Dragon
Introducing Duncan the Dragon
Duncan has joined Trinc in a marketing capacity with the simple objective to bring joy and happiness to your day.
While the story and messaging of Trinc is a serious one, I have always wanted to have some fun with the brand.
While it may seem silly, I guess that is kind of the point. Life can be tough and the little things that bring joy should be cherished and embraced
Duncan already has his won Face book page so pleased find him and like him on social media.
Look out for Duncan as he helps me add some fun to our brand and its story.
